Unibet’s Time in New Jersey and Pennsylvania is Coming to an End

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Kindred Group, the company that owns Unibet, has announced its closure in New Jersey and Pennsylvania’s online gaming markets by June of 2024. Unibet has recently released the specific date that gaming will no longer be offered in each of those states.

For players in New Jersey who have logged in to a Unibet platform, they will have seen this message from the operator: “Unibet will be exiting New Jersey on May 14th, 2024. However, as we approach this date, you can continue to play as normal. Find the latest information on our dedicated FAQ page or the help center.”

What NJ and PA Players Need to Know About Their Accounts 

As this date rapidly approaches, the company is encouraging players to withdraw any remaining funds from their accounts. According to Unibet’s New Jersey Online Casino site, players have until May 13 to withdraw money from their account. Additionally, as of April 5, they are no longer accepting deposits. 

Pennsylvania players have a little longer to utilize Unibet platforms, as it plans to shut down in PA on June 21, 2024. Pennsylvania players are able to make deposits in their account until May 21. Players have until June 20 to remove funds from their accounts. 

For both NJ and PA, the minimum withdrawal limits have been done away with, so even players with just a couple of dollars are able to recoup their money. However, you should expect to see some delays due to the volume of players also withdrawing money. If any players do happen to miss the withdrawal deadlines, Unibet will be mailing paper checks to the address on file. 

According to the Unibet website, “Any remaining bonus funds, unclaimed bonuses, or promotional campaigns not opted into, will expire.”

Unibets Lack of Traction in North America

While Unibet is famously known in Northern Europe, it struggled to gain momentum in the States. Unibet saw its performance decline in Pennsylvania in 2022, so it scaled back its operations. While Unibet’s market share in Pennsylvania peaked at 11.4% in July 2020, it has since dropped to just 1.1% in November of 2023. Unibet lost traction to operators like FanDuel, Caesars, and BetMGM.

Kindred Shifting its Focus to European Markets

Back in December, Kindred announced the closure of Unibet in North America. During the time of this announcement, Kindred stated that it wanted to shift its focus to better performing markets. These markets include other European markets and Scandinavian countries. 

The announcement came with an estimate that the company would save roughly $50.5 million over the course of a year by pulling out of North America. 

“The cost reduction actions announced today are both necessary and decisive,” said Nils Andén, Kindred interim CEO. “While it is never a desire to inform valued colleagues of redundancies, this puts us in a stronger position to secure long-term growth for Kindred across our locally regulated core markets. “We can now focus our resources and tech capacity towards strategic initiatives and selected markets where we see clear potential to grow our market share.”

For New Jersey players, the Hard Rock Atlantic City has yet to release any statements as to whether or not it plans to replace Unibet. Regardless, players in New Jersey and Pennsylvania should look to other apps for the same games as Unibet’s days are numbered.